A new chapter for the second-largest IQOS loyalty club in the world

Goal and challenge

Give consumers a unique shopping experience and build a lasting emotional bond with the brand. We started with a usability and technology audit and ended with an architecture that keeps the key categories always within reach. Philip Morris is a long-standing partner — over the years we have delivered hundreds of projects for them: a loyalty platform, newsletters and a CMS for campaign sites, as well as print, high-volume POS materials, key visuals and illustrations.

What we did

1. UX audit
2. Growth strategy
3. CMS modules
4. Rewards catalogue
5. Newsletters
6. SAP integration
7. POS materials