Schwarzkopf Professional · SKP Profit
A loyalty and training programme for a network of hair salons
Goal and challenge
Make Schwarzkopf Professional’s offer more attractive and grow sales to 259 partner hair salons while reducing orders of competing products. Deepen hairdressers’ loyalty and their commitment to recommending products to clients, grow in-salon resale and open a new communication channel with salon owners.
What we did
- Programme strategy
- Platform UX and UI
- Promotion scenario builder
- Contact centre for sales and salons
- Mobile app and training module
- Development and hosting
- SAP integration
- Ongoing consulting
Results
- 259
- partner hair salons in the programme
- Daily
- sync of products, stock and salon status with SAP
- Builder
- for promotional scenarios linked to the catalogue
