Henkel Polska · E Aromatherapy

Launching the new E Aromatherapy line

  • Launch
  • Event
  • KV
  • Sampling
The floral E Aromatherapy stand in a shopping centre.

Goal and challenge

Provide creative support for a new product launch.

What we did

  1. Creative concept and full event management
  2. KV design and shopping-centre stands
  3. Press conference
  4. Influencer collaboration
  5. Sampling kits for customers, influencers and journalists
  6. Photo/video coverage

Results

40,000+
visitors to the events in Lublin, Gdynia and Poznań
4,000
full-size products given away in contests
86,000
target-group reach on social media

Gallery

  • A pink box with a floral arrangement — the sampling kit.— enlarge
    A pink box with a floral arrangement — the sampling kit.
  • A floristry workshop at the press conference.— enlarge
    A floristry workshop at the press conference.
  • The E Aromatherapy KV surrounded by flowers.— enlarge
    The E Aromatherapy KV surrounded by flowers.

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