Rebranding and growth of our own marketing platform

Goal and challenge

MintCloud is our own platform for lead generation and campaign automation: it learns who consumers are, where, when and which products they choose, and runs campaigns using geolocation, time context and external factors such as weather. The task: analyse the brand, rebrand it and launch a new product.

What we did

1. Brand analysis
2. Rebranding and new visual identity
3. Consumer app redesign (UX and UI)
4. New websites and CMS
5. Multichannel communication concept
6. Facebook campaign