Viva! / Edipresse · „Welcome to the runway”

A fashion show in virtual reality

  • VR
  • Film
  • Event
  • Influencers
The “Welcome to the runway” site on a laptop and a phone.

Goal and challenge

Build an innovative image for the partner brands — Lexus, Philips, Schwarzkopf Professional — through Virtual Reality.

What we did

  1. Creative concept
  2. Script, production and post-production of the #VIVA360 VR film
  3. VR goggles designed and produced for Viva! magazine
  4. Mailings, screenings, banners, posts
  5. Advertorials
  6. Photo/video coverage of the show
  7. Sponsor acquisition

Results

340
guests at the event, including 40 influencers and 50 journalists
200,000+
film views on YouTube
150,000+
views on Edipresse websites
31
influencer posts
32
press articles in 14 titles

Gallery

  • Cardboard VR goggles with the Viva! and partner logos.— enlarge
    Cardboard VR goggles with the Viva! and partner logos.
  • The VR goggles — front view.— enlarge
    The VR goggles — front view.

Facing a similar challenge?

Tell us a few things about your project. We reply within one business day.

Let’s talk about your project