Henkel Polska · Persil Gel 360°

Consumer activation around the new Persil gel

  • Contest
  • Instagram
  • Influencers
  • POS
The Persil Gel 360° campaign site on a laptop, tablet and phone.

Goal and challenge

Activate consumers around the new Persil Gel 360° (in partnership with Bosch).

What we did

  1. Brand promotion concept
  2. #persilove consumer contest on Instagram
  3. Campaign landing page
  4. Influencer gift boxes
  5. AdWords banners, mailings, press ads, leaflets
  6. POS: wobblers, neck hangers
  7. “Find a roommate” contest in student dorms

Results

1,800
contest participants
8,600
product samples handed out
1,900
people engaged on Facebook
8
student dorms visited
4 + 4
press articles and radio reports

Gallery

  • A #persilove contest entry: children in colourful costumes.— enlarge
    A #persilove contest entry: children in colourful costumes.
  • A contest entry: family fun with Persil.— enlarge
    A contest entry: family fun with Persil.
  • A “Persil Love” contest entry.— enlarge
    A “Persil Love” contest entry.
  • A Persil promotional stand with hostesses.— enlarge
    A Persil promotional stand with hostesses.
  • A family with children at the contest board.— enlarge
    A family with children at the contest board.

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