Garnier · Poczuj moc pozytywnej pielęgnacji

A nationwide contest for the whole Garnier umbrella brand

  • Contest
  • POS
  • Press
  • Social
The Garnier contest site on a laptop and tablet.

Goal and challenge

Activate consumers and build their engagement with the brand.

What we did

  1. Consumer activation concept for the umbrella brand
  2. Nationwide consumer contest
  3. In-store activations
  4. Communication and ads (press, POS)
  5. Social media campaign

Results

4,000
contest participants
4,500+
people engaged on Facebook
8
press articles

Gallery

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