Philips · Saeco contest

A contest that drew almost three times its participant target

  • Lead generation
  • Contest
  • Landing page
  • Instagram
The Saeco contest site on a laptop and phones.

Goal and challenge

Acquire new customers for Saeco. Defined KPI: 1,000 contest participants.

What we did

  1. Consumer contest concept and management
  2. Landing page design and development
  3. Lead acquisition from the target group via MintCloud
  4. Instagram promotion
  5. KV, Facebook assets, mailings

Results

2,700+
contest participants against a target of 1,000
80,000
target-group reach on social media

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