Henkel Polska · Persil Eko Odkrywcy

A CSR campaign that taught children about ecology over four editions

  • CSR
  • Contest platform
  • Facebook
  • Animation
The Eko Odkrywcy contest platform on a laptop and a phone.

Goal and challenge

Build the image of a socially responsible brand (in partnership with Rossmann).

What we did

  1. Campaign concept and management (4 editions)
  2. Online contest platform
  3. “Eko Odkrywcy Persil” fan page
  4. Animated educational films
  5. Press articles and website

Results

850
participating schools
5,000
engaged pupils
230
press and online articles
14,000+
consumers engaged on Facebook

Gallery

  • Poster for the 4th edition: “Eko Odkrywcy — discover your neighbourhood!”.— enlarge
    Poster for the 4th edition: “Eko Odkrywcy — discover your neighbourhood!”.
  • Poster for the 6th edition with prizes for schools.— enlarge
    Poster for the 6th edition with prizes for schools.
  • Banner for the 5th edition: “Take part and win!”.— enlarge
    Banner for the 5th edition: “Take part and win!”.

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